Capstone 2021: What Lies Here, What Lies Ahead
A collection of projects from Seniors in Digital Media Design
Dixie Browning
Degree: Digital Media Design
Title: Studio 9 Design
Materials: Digital Design
https://www.instagram.com/studio9des/
Degree: Digital Media Design
Title: Studio 9 Design
Materials: Digital Design
https://www.instagram.com/studio9des/
For my capstone project, I created a brand identity for myself as a designer. I wanted to use this as an opportunity to establish myself in my field and create an independent work ethic, while also working towards a better understanding of social media presence. I used this time to create a name and logo, a stylistically recognizable brand, and an Etsy store selling die-cut vinyl stickers.
This project was a continuation of my creative practice. I wanted to physically manifest my designs and distribute them to customers, and creating stickers was the best avenue. My audience for my designs is women aging between 16 and 30 years old. I started the process by creating a color palette with my most-used colors, then began illustrating different stickers within the color palette. I researched different outsourcing options and ordered stickers through Sticker Mule.
Throughout this process, I learned important tools for creating a presence online, such as methods of increasing SEO and working with different social media algorithms. I worked through the process of creating a logo and overall style rules for my personal brand. The information I’ve gathered and the skillset I’ve developed throughout this project are valuable tools that will carry with me throughout my career.
This project was a continuation of my creative practice. I wanted to physically manifest my designs and distribute them to customers, and creating stickers was the best avenue. My audience for my designs is women aging between 16 and 30 years old. I started the process by creating a color palette with my most-used colors, then began illustrating different stickers within the color palette. I researched different outsourcing options and ordered stickers through Sticker Mule.
Throughout this process, I learned important tools for creating a presence online, such as methods of increasing SEO and working with different social media algorithms. I worked through the process of creating a logo and overall style rules for my personal brand. The information I’ve gathered and the skillset I’ve developed throughout this project are valuable tools that will carry with me throughout my career.
