Emily Chaney
Title: Willow Branch Bourbon Branding
Degree: Digital Media and Design
Materials: Adobe Illustrator
https://www.echaneydesign.com/
Title: Willow Branch Bourbon Branding
Degree: Digital Media and Design
Materials: Adobe Illustrator
https://www.echaneydesign.com/
As a senior at the University of Kentucky, I have experienced and designed many different types of art, I have been most inspired by my work creating graphic identities and package design. For my final project, I wanted to combine the two. Having been born and raised in the bourbon state I have dreamed of designing for a bourbon company. I always thought it would be great to see something I created up on a shelf. I wanted this project to look like a real company and look like something you might see at the store. For this specific project I created a logo, graphic manual, website prototype, and the labels that go on the bottles for a fictitious bourbon company. This company's style matches my style as a designer, which is clean and minimalistic. Most bourbon companies have a rustic, manly feel, so I want to create something unique and stand out from a typical bourbon company.