Bolivar Art Gallery
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      • Flowers for the Saints // Amalia Galdona Broche // MFA Thesis Show
      • bad infinity // hannah smith // mfa thesis show
      • Scarcity // Frank Geiser // MFA Thesis Show
      • Self-Soothe // Chelsea Clarke // MFA Thesis Show
      • Tied to the Land // Jonathan Forrence // MFA Thesis Show
    • MFA show 2021
    • The Problem Body // Dimelza Broche
    • 2021 Digital Media Design Capstone: What Lies Here, What Lies Ahead
      • Megan Andrews
      • Ambre Armstrong
      • Mariah Beegle
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      • Dixie Browning
      • Kelsey Clark
      • John-Michael Crawford
      • Maddi Echsner
      • Angelique Embry
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      • Abby Green
      • Madison Haven
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      • Ashley Poore
      • Kleine Powell
      • Jordan Pullen
      • Jake Reese
      • Stuart Rice
      • Nora Smith
      • Bryce Stevenson
      • Lily Turner
      • Nicolas Volosky
    • Art Studio Senior Exhibitions
      • exit strategy // group exhibition 2021
      • smudge // Julia Andrus
      • a collective change in circumstances // hope bennett
      • Ties to Tunes // Allyson Cain
      • Identity // Margaret Dostart
        • Margaret Dostart // Sculpture
        • Margaret Dostart // Photography
        • Margaret Dostart // Screen Printing
        • Margaret Dostart // Drawing
        • Margaret Dostart // Painting
      • title to come // grace farish // bfa solo show
      • Things aren't always as they seem // Shelbey Nicole Fox
      • Psuedosovereign // Ellan Luna // bfa show
      • Rose Colored // Madison McGill
      • REASSEMBLY // Abi Peck
      • the others // terence powell
      • on the ground // reagan profit // bfa solo show
      • Sentient // Courtney Smith
      • Cities on Fire So Skate // Al Theiss
      • OH SO DUMB // Mackenzie Walden
      • Perfectly Imperfect// Mark Wynn
      • Foundations Show 2021
      • You Stole My Hat // Jenny Ustick
      • Archive of Past Shows
  • New Page
  • Home
  • SECAC Members Juried Exhibition
  • Tony M Bingham // SECAC Fellowship Award
  • Spring 2021 shows
    • MFA Thesis Shows
      • Flowers for the Saints // Amalia Galdona Broche // MFA Thesis Show
      • bad infinity // hannah smith // mfa thesis show
      • Scarcity // Frank Geiser // MFA Thesis Show
      • Self-Soothe // Chelsea Clarke // MFA Thesis Show
      • Tied to the Land // Jonathan Forrence // MFA Thesis Show
    • MFA show 2021
    • The Problem Body // Dimelza Broche
    • 2021 Digital Media Design Capstone: What Lies Here, What Lies Ahead
      • Megan Andrews
      • Ambre Armstrong
      • Mariah Beegle
      • Mya Grace Bevis
      • Dixie Browning
      • Kelsey Clark
      • John-Michael Crawford
      • Maddi Echsner
      • Angelique Embry
      • Karley French
      • Kendra Graham
      • Abby Green
      • Madison Haven
      • Kyle Israel
      • Emily Johnson
      • Cassidy Justice
      • Chevin Kennedy
      • Sammie Kiewel
      • Julia Meyer
      • Jean Carlos Pena-Lozada
      • Ashley Poore
      • Kleine Powell
      • Jordan Pullen
      • Jake Reese
      • Stuart Rice
      • Nora Smith
      • Bryce Stevenson
      • Lily Turner
      • Nicolas Volosky
    • Art Studio Senior Exhibitions
      • exit strategy // group exhibition 2021
      • smudge // Julia Andrus
      • a collective change in circumstances // hope bennett
      • Ties to Tunes // Allyson Cain
      • Identity // Margaret Dostart
        • Margaret Dostart // Sculpture
        • Margaret Dostart // Photography
        • Margaret Dostart // Screen Printing
        • Margaret Dostart // Drawing
        • Margaret Dostart // Painting
      • title to come // grace farish // bfa solo show
      • Things aren't always as they seem // Shelbey Nicole Fox
      • Psuedosovereign // Ellan Luna // bfa show
      • Rose Colored // Madison McGill
      • REASSEMBLY // Abi Peck
      • the others // terence powell
      • on the ground // reagan profit // bfa solo show
      • Sentient // Courtney Smith
      • Cities on Fire So Skate // Al Theiss
      • OH SO DUMB // Mackenzie Walden
      • Perfectly Imperfect// Mark Wynn
      • Foundations Show 2021
      • You Stole My Hat // Jenny Ustick
      • Archive of Past Shows
  • New Page

Capstone 2021: What Lies Here, What Lies Ahead
​
A collection of projects from Seniors in Digital Media Design


Maddi Echsner
Degree: Digital Media Design

Title: Gotcha Coffee Co.
Materials: Digital Design

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Gotcha Coffee Co. is a bright and energetic coffee brand. It does not fit the normal, natural aesthetic many often associate with a coffee company. It focuses on the history of coffee production with a history pamphlet and how brands can honor this legacy. This project includes a logo, business card, two package designs, a history pamphlet, and an identity guide.

The audience of this project is trendy young to middle aged individuals. Gotcha Coffee Co. will be for sale in local coffee shops in Louisville, KY and then expand, hopefully remaining in up and coming, young and trendy cities. This brand takes color risks and allowed me to step out of my comfort zone. Inspiration for this project came from other branding projects involved in coffee, seltzers, and juices. Many new brands have been popping up and design firms like Break Maiden and Sasso and Co., to name a few, have been inspiring me because of their creativity and new takes on design.

Besides color, the main elements of this project include a hand lettered font. This makes the logo is unique and recognizable. It also includes a simple rabbit illustration that can stand alone as a symbol. Rabbits are full of energy and reflect the brands goals. The tail of the rabbit is disconnected and has been pulled apart and made into a pattern that is used throughout the company. The identity of this brand has been intentionally created to show unity and cohesion.

​Gotcha Coffee Co. was created to break the bounds of a normal coffee brand. It takes elements from multiple disciplines of design and incorporates them into one project that reflects my design style and ability. Typography, layout, branding, and illustration have all been integrated within Gotcha Coffee Co. I hope looking at this work evokes the same feeling coffee gives you during your mornings and puts a little pep in your step.
  • Home
  • SECAC Members Juried Exhibition
  • Tony M Bingham // SECAC Fellowship Award
  • Spring 2021 shows
    • MFA Thesis Shows
      • Flowers for the Saints // Amalia Galdona Broche // MFA Thesis Show
      • bad infinity // hannah smith // mfa thesis show
      • Scarcity // Frank Geiser // MFA Thesis Show
      • Self-Soothe // Chelsea Clarke // MFA Thesis Show
      • Tied to the Land // Jonathan Forrence // MFA Thesis Show
    • MFA show 2021
    • The Problem Body // Dimelza Broche
    • 2021 Digital Media Design Capstone: What Lies Here, What Lies Ahead
      • Megan Andrews
      • Ambre Armstrong
      • Mariah Beegle
      • Mya Grace Bevis
      • Dixie Browning
      • Kelsey Clark
      • John-Michael Crawford
      • Maddi Echsner
      • Angelique Embry
      • Karley French
      • Kendra Graham
      • Abby Green
      • Madison Haven
      • Kyle Israel
      • Emily Johnson
      • Cassidy Justice
      • Chevin Kennedy
      • Sammie Kiewel
      • Julia Meyer
      • Jean Carlos Pena-Lozada
      • Ashley Poore
      • Kleine Powell
      • Jordan Pullen
      • Jake Reese
      • Stuart Rice
      • Nora Smith
      • Bryce Stevenson
      • Lily Turner
      • Nicolas Volosky
    • Art Studio Senior Exhibitions
      • exit strategy // group exhibition 2021
      • smudge // Julia Andrus
      • a collective change in circumstances // hope bennett
      • Ties to Tunes // Allyson Cain
      • Identity // Margaret Dostart
        • Margaret Dostart // Sculpture
        • Margaret Dostart // Photography
        • Margaret Dostart // Screen Printing
        • Margaret Dostart // Drawing
        • Margaret Dostart // Painting
      • title to come // grace farish // bfa solo show
      • Things aren't always as they seem // Shelbey Nicole Fox
      • Psuedosovereign // Ellan Luna // bfa show
      • Rose Colored // Madison McGill
      • REASSEMBLY // Abi Peck
      • the others // terence powell
      • on the ground // reagan profit // bfa solo show
      • Sentient // Courtney Smith
      • Cities on Fire So Skate // Al Theiss
      • OH SO DUMB // Mackenzie Walden
      • Perfectly Imperfect// Mark Wynn
      • Foundations Show 2021
      • You Stole My Hat // Jenny Ustick
      • Archive of Past Shows
  • New Page